by Phil Olsen | Jun 4, 2025 | Business Principles, Commandments, The 10 Commandments, Uncategorized
The concept of branding a company is a basic business concept – a common focus or consideration of anyone in business. But what is a brand? The most common image that comes to mind is a logo (Nike’s swish, or McDonald’s M) or a color (Coca Cola’s red). It could be a...
by Phil Olsen | Jun 22, 2024 | Change, Perspective, Uncategorized
It’s Not What You Think In all likelihood, the greatest thing you can do to develop your business does not involve learning something new. That’s problematic for people in my business because we are all about helping people discover something new they have not...
